The integration of Dimension 4 strengthens and broadens the Group’s expertise in the intelligent use of data, the development of marketing applications and customer relationship programmes. It enables Cifea Lab to combine creativity, consulting and technological expertise to design increasingly relevant, personalised and value-creating solutions for its clients.
« The acquisition of Dimension 4 represents a tremendous opportunity for growth and complementarity. By combining our areas of expertise, we are equipping ourselves to offer our clients more comprehensive support at the intersection of strategy, creativity and data. Alongside the Dimension 4 teams, our priority is to ensure continuity and quality of service while building an ambitious and sustainable development project », said Philippe Carron, Chief Executive Officer of Cifea Lab.
This acquisition secures the company’s long-term future and enhances the value of its teams’ expertise, in pursuit of a shared goal: ensuring continuity and excellence of service for clients.
Franklin acted as legal counsel to Cifea Lab (Groupe Parade), the acquirer, in connection with this transaction, with a team led by Numa Rengot, Partner, supported by Karl Mbimbe-Sosso, Associate.
The following advisers also acted on the transaction:
- SELARL FHBX (Benjamin Tamboise) as judicial administrator.
- SAS Alliance (Gurvan Ollu) as judicial representative.
