12.09.2023Amélie Nisio, Emilie Gassier, Fanny Attal, Myriam de Gaudusson, Numa Rengot

Franklin advises Diffusion Plus Group and TAGG Informatique as part of the pre-pack sale and takeover of CIFEA-MKG.

Franklin has provided assistance to Diffusion Plus Group, a key player on the European fully-managed direct marketing market, alongside TAGG Informatique, a major player for all Cross-media Marketing and customised printing data projects, as part of the pre-pack sale and takeover of CIFEA-MKG, an entity boasting more than four decades of experience in direct marketing.

The pre-pack sale procedure was favoured due to the highly specific status of CIFEA-MKG as a cooperative (SCOP). Diffusion Plus Group and TAGG Informatique, respectively managed by Loïc Lefebvre (Executive Vice-President Diffusion Plus Group), Jonathan Laloum (Director of Development at Diffusion Plus Group) and Hervé Lesseur (CEO of TAGG Informatique) consequently tabled a full takeover of CIFEA-MKG assets so as to protect as many jobs as possible thanks to the close proximity of the TAGG Informatique production site.

In a ruling handed down on 8th September 2023, and just one month after CIFEA-MKG went into administration, Annecy Commercial Tribunal accepted the solid takeover project tabled by Diffusion Plus Group and TAGG Informatique. In addition to protecting the vast majority of jobs in the Haute Savoie basin, this project also aims to pool together three entities in the sector, all with shared values, around a market consolidation strategy.

The complementary nature and proximity of these three entities will allow the new entity NEW CIFEA to bounce back stronger.

Diffusion Plus Group and TAGG Informatique are being advised by Franklin with a team composed of Numa Rengot, Partner, Fanny Attal and Emilie Gassier, associates, for Restructuring aspects, Myriam de Gaudusson, Partner, and Amélie Nisio, associate, for Labor Law aspects and Grant Thornton alongside Romain Lochon for financial aspects.

CIFEA-MKG is being advised by Fidal (Charlotte Marie, partner, and Sabrina Djelti, employee) for Restructuring aspects.

Employee representatives are being advised by lawyer Christine Gailhbaud for social aspects.

The decision-making bodies in the procedure are as follows:

  • Acting as legal administrator: Selarl AJ Meynet & Associés (Robert-Louis Meynet)
  • Acting as court-appointed representative: Selarl MJ SYNERGIE (François-Charles Desprat)